Brand Update FAQ Suppliers

1. Why are the logos for business units changing?

Relevant is refreshing the business unit logos to present a more unified and consistent brand identity across our portfolio. This change strengthens how we show up in the market and provides clarity to customers and suppliers about the collective strength of Relevant’s businesses.

2. Which business units are affected by this change?

The updated logo treatment will apply to the following business units:

3. Which brands will not be changing?

Our newest acquisitions: ChemFlow, ChlorineValves, CSI, Loy Instrument, CFI, & Lindberg will not be impacted by this update. These brands will continue to operate with their established logos & identities for the time being.

4. When will the new logos take effect?

You will begin to see the refreshed logos on October 27, 2025.

5. Does this impact purchase orders, invoices, or contracts?

No. All legal entities, tax IDs, billing processes, and purchase order structures remain unchanged. Only the logo treatment on documents and communications will be updated.

6. Will I need to update Relevant’s information in my system?

No changes are required to your vendor master records. Our names, tax IDs, and payment information remain exactly the same.

7. What benefits does this bring to suppliers?

A unified Relevant brand presence helps you present our joint work with clarity and professionalism to mutual customers. It also enhances brand strength across all markets, supporting sales growth opportunities that ultimately benefit our supplier partnerships.

8. How will this affect ongoing projects or collaborations?

All current projects, initiatives, and points of contact remain the same. This change is purely visual and will not affect how we partner with you day-to-day.

9. Who should I contact if I have questions?

If you have any concerns or require further clarification, please reach out to your Relevant account manager or email Mathilde Simoes at marketing@relevantsolutions.com

10. What is the key message I should remember?

Same partnership. Same people. Same commitment. A refreshed look that strengthens the Relevant brand and the value we create together.

11. What do the new logos look like compared to the original ones?

The new logos feature a cohesive design that reflects our shared identity as One Relevant, with clean typography and a consistent color palette that unites our brands while honoring their individual strength. We’ve kept the signature “R” icon and our recognizable color scheme for the main Relevant logo to maintain the brand connection our customers and partners already know and trust.